Deep linking (or "smart app linking") is the secret weapon of mobile marketers. When done right, it can increase app installs by 20% and boost user engagement. But most solutions require technical setup... until now.
What Are Smart App Links?
Smart links are URLs that:
- Open your app directly if installed
- Redirect to App Store/Play Store if not installed
- Pass custom data (like promo codes) to the app
Example: A link like serverboy.cfd/open?promo=SUMMER20 can open your shopping app directly to a summer sale page with the promo code pre-applied.
Step 1: Use ServerBoy's App Link Generator
We've built a free tool that handles all the technical complexity:
- Go to ServerBoy OpenApp Tool
- Enter your app's store URLs (iOS + Android)
- Add optional parameters (e.g.,
?page=checkout) - Click "Generate Link"
Pro Tip:
Use UTM parameters (?utm_source=facebook) to track which campaigns drive the most installs.
Common Use Cases
Here's how businesses use smart links:
📱 Social Media
Links in Instagram bios that open your app directly instead of a mobile website.
✉️ Email Campaigns
"Open in app" buttons that bypass the mobile browser.
Troubleshooting
If your links aren't working:
- Verify your app's URL scheme is configured (iOS: Info.plist, Android: Manifest)
- Test on physical devices (emulators often fail)
- Use Branch's validator to debug
Ready to boost your app engagement?
Try ServerBoy's OpenApp Generator — completely free, no account needed.
Generate Your Link Now